Free SEO Tools – How They Can Help – Part 1

If you are a webmaster like me, Search Engine Optimization (SEO) of your website should be one of your prime agendas. We all know that netizens of the twenty-first century are dependent on information disseminated through the digital media. People need and love to search for information through their favorite search engines. If you want your website to be a success, you need to ensure that your site appears in the first page of the search list, the earlier the better.

The need for SEO becomes evident from a survey result. 60% of the people access websites after finding them from the search engines. More astonishingly, 90% of the people click only the first result and do not bother to go down the search list. These facts only underscore the need of comprehensive SEO of your site. For SEO, you have to depend on SEO tools. Fortunately, some of them are free of charge. Like me, you should also bank upon these free tools and make your site more competitive without even spending a cent. This article and its subsequent part gives you information about some of the best free SEO tools available in the market.

Google Webmaster Tools

We all know about the popularity and spread of Google search engine. Many of us may not be aware that Google also offers Google Webmaster Tools, an online SEO tool to help improve your search positioning. You need to open an account with Google to avail this service. Google Webmaster Tools gives you a detailed report on the “visibility” of your website in Google, a crucial test of your website’s SEO strength. The report contains diagnostic information about state index, broken links, and many other features. The tool also checks your site access speed and whether any malware has infected your site.

Google Analytics

Google Analytics is another offering from Google that helps to improve your site’s search positioning. As a webmaster you are required to embed a script into your web page. The script analyses how many times the web page has been accessed, frequency of accessing, diagnostic information about website content and other important statistical information.

Yahoo! Site Explorer

We all know that link building is an important SEO strategy. Though there are a number of link building tools in the market, Yahoo! Site Explorer beats most of them. The tool finds all links that point to your site and also makes an ordered list of these links according to their importance (from SEO standpoint). Site Explorer also helps in improving your site’s visibility and overall SEO capability in the backdrop of Yahoo! search engine, similar to Google Webmaster Tools.