The Power of Anchor Text in SEO – What You Need to Know

What Is Anchor Text?

Anchor text is the clickable, visible text in a hyperlink. It provides context to users and search engines about the destination page.

Types of Anchor Text

Exact Match: Matches the keyword of the target page (e.g., SEO tools linking to a page about SEO tools).
Partial Match: Includes a variation of the target keyword.
Branded: Uses the brand name as the anchor (e.g., Ahrefs).
Generic: Uses non-descriptive text (e.g., Click here).
Naked URLs: The URL itself is used as the anchor (e.g., https://example.com).

SEO Best Practices

Use relevant and natural anchor text.
Avoid over-optimization or keyword stuffing.
Maintain a balance of anchor text types.
Keep anchor text concise.

Conclusion

Smart use of anchor text strengthens your site’s SEO by improving relevance and guiding both users and search engines.

Article 4: Understanding Crawl Budget and How It Affects SEO

What Is Crawl Budget?

Crawl budget refers to the number of pages Googlebot crawls and indexes on your site within a given timeframe. It’s especially important for large websites.

Factors That Affect Crawl Budget

Site Speed: Faster sites allow bots to crawl more pages.
Site Structure: A clear hierarchy helps bots find important content.
Duplicate Content: Wastes crawl budget on redundant pages.
Server Errors: Frequent 5xx errors discourage crawling.

How to Optimize Crawl Budget

Prioritize important pages in your sitemap.
Eliminate unnecessary or low-value pages (e.g., thin content).
Use robots.txt to block crawl of non-essential resources.
Fix broken links and redirect chains.

Conclusion

Optimizing crawl budget ensures that your key pages are discovered, indexed, and ranked—especially critical for e-commerce and large content sites.